
#SuccessStories - Framing Halo : How Sia Helped Crédit Agricole Turn Its Conversational AI Ambition into a Governed Roadmap
1. Context
Banks see conversational AI agents as a new way to engage clients directly in their mobile apps. Turning that ambition into a product requires a shared vision, a prioritized backlog and governance across business, data and IT teams.
Crédit Agricole wanted Halo to become a conversational agent embedded in its app, starting with young clients before extending across segments and journeys.
2. Client Challenge
Crédit Agricole needed to turn a strong AI ambition into a scoped, actionable roadmap. Success depended on:
- A shared vision of Halo's scope and priority use cases.
- A prioritized backlog.
- A governance model across CATS and the wider Group.
3. What Sia Did ?
Sia ran a four-step framing approach, from needs to a governed roadmap:
- Shared vision: aligning business, data and IT stakeholders around a shared vision of Halo's scope and priority use cases.
- Capability assessment: assessing CATS's platform capabilities against the identified needs.
- Backlog and roadmap: structuring a prioritized backlog and a delivery roadmap with cross-entity governance.
4. Results & Outlook
Crédit Agricole gained a scoped vision and roadmap ready to guide Halo's build phase:
- A target technical-functional vision and a prioritized set of use cases, from proactive budgeting advice to gamified financial management.
- A capability-gap diagnosis and a governed roadmap to guide Halo into delivery.
By combining banking expertise, AI product framing and strong governance, Sia helps banks turn conversational AI ambitions into products clients will use.